Fractional cmo Marketing leadership
Marketing that moves professional services firms forward
Marketing that moves
professional services firms forward.
Senior marketing leadership for accounting, advisory, and PE-backed professional services firms navigating growth, disruption, and the demands of a changing market.
-
15+ years in professional services marketing — accounting, advisory, financial services
-
EisnerAmper, SPRCHRGR and organizations scaling through M&A, repositioning, and AI disruption
-
AI-native operator — rebuilt marketing functions around AI tooling before it became a talking point
Built for firms where
marketing has to matter.
I'm Justin, founder of Robinette Advisory. I've spent 15+ years inside professional services firms — building marketing functions from the ground up, integrating brands through M&A, and leading repositioning when the market shifted underneath us.
"The firms that win aren't the ones that market the loudest — they're the ones that build a clear, differentiated brand and align focused marketing execution systems."
What a fractional CMO engagement actually looks like.
Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Vivamus suscipit tortor eget felis porttitor volutpat.
Brand Strategy & Positioning
Clarifying what your firm stands for, who it's for, and why it wins — in language that resonates with partners, clients, and recruits alike. Built to last, not just to launch.
Demand Generation for B2B
Marketing that connects to pipeline. Content, campaigns, and programs designed around how professional services clients actually make buying decisions — not B2C playbooks retrofitted to your firm.
Marketing Function Buildout
Building a marketing department — or rebuilding one — from the operating model up. Team structure, tooling, processes, and metrics that scale without requiring a CMO headcount on day one.
M&A Integration
Marketing integration across acquisitions: brand architecture, communication strategy, team consolidation, and culture alignment. Done this across dozens of transactions in professional services.
AI-Native Marketing Operations
Building workflows, content, and more with AI actually makes possible — without the hype, and without losing what makes your firm's marketing feel human.
Fractional CMO Retainer
Ongoing strategic leadership — embedded with your team, accountable to your growth goals. The access and output of a senior CMO, structured for the firm that doesn't need one full-time yet.
You know you need better marketing. You're just not sure where to start.
Robinette Advisory works with accounting, advisory, and professional services firms — and the PE-backed platforms building them — that are at a growth or transition inflection point.
You might be scaling through acquisition and need the marketing story to hold together. You might be repositioning ahead of a raise or a sale. You might have a marketing team that's busy but not strategic. Or you might be the CEO who's been doing marketing yourself for too long.
In most cases, you don't need a full-time CMO yet — but you need someone at that level in the room.
WAYS I CAN HELP
-
Your firm is growing through M&A and the brands aren't aligning
- You're preparing for a PE transaction or capital raise and need the story sharpened or the marketing operations ready to transfer cleanly
- Marketing is producing content but not contributing to pipeline
- Your competitors are repositioning around AI and you're not sure how to respond
- You've outgrown your agency but aren't ready to hire a full marketing team
-
You need a CMO-level marketing professional in the room for leadership conversations and data-backed decisions, not just execution
Frequently Asked Questions
Accordions are great for answering frequently asked questions.
How do we accept payments on our HubSpot website?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum.
How do I optimize my werbsite for conversions?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum.
What template are included in this theme?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum.
"This theme lets our marketers maintain our website without a developer."
Let's talk about
what you're building.
If something here resonates — or if you know someone it might — I'm always glad to have a straightforward conversation about what's going on at your firm and whether there's a fit.
No pitch deck. No intake form. Just a conversation.
ROBINETTE ADVISORY
Practice focus
Professional services & PE-backed firms
Engagement types
Fractional CMO retainer & project-based
Based in
Minneapolis–St. Paul, MN · Available nationally
LinkedIn
linkedin.com/in/justinrobinette